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REPORTER: Everything from Canadian wood and paper and furniture, to things like hockey sticks and dairy products.
It's solving a crossword puzzle, assembling some furniture, navigating a tricky family situation.
By making shopping memorable, Ikea became the world's largest furniture company and Ingvar Kamprad one of the richest men in the world.
A bit later, you might form a family, children, and you care a lot about quality of the food, of the toys, of the furniture, just to have it all right for them.
It's almost like that question just causes us to endlessly be looking backwards and, like, trying to rearrange the furniture of our past, when really we need a second to just say, "Alright, the floods came.