buyer

In business, the good buyers, they know they have to align with their allies up front.

Those prices depend not only on buyers’ confidence in the building’s safety but also their willingness to be associated with a building that is regularly in the news.

And there's a line in there that's prophetic: "one senior buyer warned that some consumers may be put off by the water's lack of provenance".

And some countries offer cash rebates or tax incentives to electric car buyers.