consume

And that means it consumes old, damaged proteins and then recycles them into fresh, new ones.

We all see it in how we consume content these days.

When exactly people began consuming coffee is unclear— but at some point before the 1400s, in what’s now Ethiopia, people began foraging for wild coffee in the forest undergrowth.

But Costco has seen double digit growth in gallons consumed.

We look at and track on a weekly basis, gallons consumed in the U.S. And it's been flat to down actually overall, as people have sort of started to drive a little bit less with higher gas prices.

Part of the agony of choosing at such moments is that we are in the background consumed by the idea that the ‘wrong choice’ may prove appalling in the extreme and the right choice a route to exceptional fulfilment.