loyalty

Higher than your loyalty to your parents, higher than your loyalty to your spouse, higher than the loyalty you have to your own children.

And the answer is yes, absolutely, because the loyalty that you have to have to the Central Intelligence Agency has to come above your loyalty to anything else.

We believe this will drive even greater loyalty with these members in the future, s s members who use our gas stations typically spend more with us in the warehouse.

For Costco, gasoline isn't just another product to sell, it's another way for the company to earn its members loyalty.