profitable

It's not profitable to develop new drugs and vaccines against diseases that affect people in poverty, in poorer countries, even if millions of children might benefit.

So that's a month that normally isn't exceptionally profitable, but became profitable because there was a good movie that people wanted to see.

Shankweiler's is really only profitable, I would say, about four months out of the year, and it makes the majority of its revenue within June, July and August, with July being usually the most profitable month of the year.